You’re viewing the plugin with all the options turned on. Every option is programmed to NOT show, unless you fill it out. This content, and the image, is coming from the same page the plugin is on. The image above, it’s using the class
The icons and links on the right can be customized. Click the info icon; it brings up a cool page you can use for more content. There’s also built-in styling support for Twitter, Facebook, Google+, and RSS.